Beck’s Brew & Que

Prompt

Create and design a conceptual barbecue brand with a cohesive identity and full product line, including barbecue sauces, seasoning blends, wood or charcoal, and more! Develop a distinctive brand concept that carries consistently across packaging, product & package design, and the supporting assets.

The project experiments with branding, packaging, and three-dimensional design, requiring both digital rendering and physical product execution. The final system should create a cohesive, recognizable barbecue brand through thoughtful visual identity, packaging, typography, and product presentation.

Barbecue Enthusiasts, Kansas City locals & Craft beer/alcohol drinkers

Target Audiences

Logo Exploration

Beck’s Seasonings

Beck’s Brew & Que offers a variety of BBQ products, such as our Mesquite, Garlic & Lime, and Black Pepper, Mustard & Brown Sugar seasonings. Each seasoning has a bold, smoky flavor profile.

Each of Beck’s signature products comes with a suggested pairing. The Mesquite, Garlic & Lime pairs beautifully with roasted chicken wings, grilled flank steak, and even grilled peppers & onions, while the Black Pepper, Mustard & Brown Sugar pairs best with pork chops, chicken thighs, and baby back ribs.

Caramelized Onion & Smoked Gouda

Idea

Beck’s Brew & Que is where two Kansas City staples collide: bold barbecue and craft beer. Built around the belief that great flavor should never play it safe, the concept celebrates the smoky, savory character of barbecue and the unexpected flavors of barrel-aged brews.

Inspired by the brand’s signature mesquite and cherry wood barrels, the visual identity embraces a bold and unapologetic personality through expressive typography, rich colors, and playful graphical elements. At the heart of the brand is the idea of the perfect pairing: every product is thoughtfully crafted to complement the others. Every element is designed to bring the character of KC barbecue to life through a brand that is made for gathering, grilling, and a good time!

Adobe Illustrator, Adobe Dimension, Cinema 4D, Procreate

Tools Utilized

Beck’s Barbecue Sauces

These barbecue sauces are each uniquely curated to provide a balanced blend of sweet and smoky, bold and rich, and deep and savory. Pick your favorite: Stout & Coffee-Bean, Cabernet & Garlic, or the Limited Edition Whiskey, Apple & Honey. Each sauce is gluten-free and made with 100% natural ingredients.

Pair your favorite Beck’s barbecue sauce with your favorite meat or protein to enhance the sweet & smoky flavors.

Classic Honey BBQ & Spicy Pepper Jack

Beck’s Chip Duos

Beck’s Chip Duos bring together two flavors of kettle-cooked potato chips, cooked with avocado oil and real, all-natural ingredients, designed to stand strong on their own, but shine even brighter together.

Every pairing is bold, playful, and made to be mixed with a surprise in every bite!

Nashville Hot & Dill Pickle

Beck’s Infused Wood Chunks

Elevate your grilling game with these premium wood chunks, carefully infused for bold, smoky flavor. Perfect for adding rich aroma to meats, veggies, and more, they ignite easily and burn consistently for an unforgettable BBQ experience.

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Tutenique Tridents Soccer Team

Prompt

As a group, create a conceptual city with a unique history, culture, and identity that serves as the foundation for an original professional sports team. The professional sports team should be a complete and cohesive brand identity, including a team name and concept, current and throwback logos, color palette, mascot design, and a full uniform system featuring home, away, and/or alternate jerseys.

Every element should work together to create a distinctive, authentic sports franchise that reflects the character and story of its fictional city.

Tutenique Locals & Fútbol Fanbase

Target Audiences

Idea

Located off the coast of Brazil and French Guiana, Tutenique (too-ten-EEK) is a vibrant, spiritual metropolitan island shaped by deep ancestral traditions and a rich oceanic heritage.

At the heart of its culture are the Tutenique Tridents, the island’s beloved sports team led by their trident-wielding mascot, Tut, who embodies protection, strength, and the ocean-born legacy of the city. Inspired by Tutenique’s rituals and traditions, the flowing helmet crest symbolizes the island’s enduring spirit, positioning the Tridents as guardians of Tutenique both on and off the field.